Attraction Challenges

• What can MakerDAO do to improve the perceived credibility and usefulness of crypto and blockchain technology?
• How can MakerDAO showcase its incredible utility as a piece of financial infrastructure to developers outside of the crypto ecosystem?
• How does Maker attract developers that are more intrinsically motivated? How can Maker keep developers engaged?
• What are the elements of DAO culture that Maker can actively shape?
• What DAO cultural risks can Maker seek to mitigate at the individual core unit level, inter core unit level, and DAO as a whole level?
• How can MakerDAO incentive and create social, functional and emotional reasons for developers to stay within the Maker ecosystem?
• What is the "mission / vision" of MakerDAO and its Core Units? How are they communicated?

Awareness challenges

• What is the value proposition of MakerDAO to developers?
• How will the protocol and ecosystem be positioned in the mind of new developers?
• What are the processes and conditions that MakerDAO need to create a high reputation developer community?
• How can MakerDAO use their high reputation developer community and amplify it outside of the crypto bubble?